Why Disney didn’t buy Twitter?

Elon Musk  wanted to buy Twitter. Then he decided he didn’t. Bob Iger can relate. In 2016, Iger , then the CEO of Disney , had convinced himself that his company should own Twitter because it would be an excellent way to distribute Disney’s content around the world. Then, shortly before the 2016 US presidential election, he bailed out. Iger has told parts of this story before, but it always seemed confusing to me: In his 2019 memoir, he said the boards of both Disney and Twitter had agreed to the deal, but then he had second thoughts because of the “nastiness” rampant at Twitter. Really? Wasn’t the nastiness readily apparent to anyone who’d ever used the service for a second, let alone to someone who was ready to spend billions on it? But today we got a longer version of the story, relayed by Iger at the Code Conference, in response to a question from The Verge’s Alex Heath. In this one, Iger says that Twitter would have been a “phenomenal” distribution platform for Disney but that it
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